Work

gogobot 서비스 키워드

Audreygo 2014. 7. 29. 22:32



#Gogobot의 서비스 키워드

SEARCH. 수 많은 데이터중에 유저가 갈만한/선호하는 여행지를 쉽게 찾기 위함


- Gogobot’s pace of user acquisition increased after November 7, when it launched Tribes, a questionnaire-style filter that lets users sort results by up to 13 interests, such as “foodie” or “local culture”. 

that in the first two months users have made 185,000 Tribe recommendations for 50,000 places, and that its conversion rates for hotel bookings have grown by more than 25% since the feature launch.

: Tribes가 생긴이래로 유저수 증가. 5만개의 장소에 대한 185,000개의 추천글. 호텔 예약 컨버전 25% 성장

Gogobot is first and foremost a research tool
We are not trying to create a “walled garden” where we keep people on our site talking to each other.

For any individual review of a hotel or other attraction, you can still read a mini-biography of the reviewer — and see related information to help judge if they’re a seasoned traveler and if they share your priorities. These are social signals that improve your search. 

: 검색을 향상시키기 위한 social signals.

Some critics say that the only thing Gogobot offers that’s new is a social layer on reviews, and “relying on your friends is as likely to result in just plain awful advice as it is in good advice“. 


>> 출처1  http://www.tnooz.com/article/gogobot-enjoying-growth-not-social-travel/

>> 출처2  http://techcrunch.com/2014/03/13/seeing-15m-travelers-in-2013-gogobot-goes-after-kayak-with-new-hotel-metasearch-utility-to-help-you-find-the-best-deals/

'Work' 카테고리의 다른 글

시간대별 페이스북 게재 내용은?  (0) 2014.08.04
trippy  (0) 2014.07.30
Q&A 서비스 기획 프로세스  (0) 2014.07.28
능동적인 업무 지시. To Do List  (0) 2014.06.27
O2O(Online to Offline)  (0) 2014.06.26